Lumen 2.0 Design / WD / 2016–18
While lead industrial designer for portable products at WD, I worked to help develop and apply an updated design language that addressed pain-points in the prior Lumen design, while reducing costs, simplifying tooling and part complexity and evolving the design language into a less polarizing form.
My work included design and support through production on multiple products as well as leading CMF exploration’s and consumer reactions.
Designed as an introductory solid state drive with a focus on mobility, My Passport Go included a double shot TPE bumper as well as tethered cable. The visual pattern was a simplified series of grooves and the co-molding and secondary processes leveraged for easy CMF variability. It holds 4.7 with over 3,000 reviews on Amazon.com
The Lumen 2.0 My Passport Ultra utilized sheet metal construction for greater CMF flexibility, optimized size and reduced costs – I supported the design through mass production.
One additional benefit of the updated design was a reduction in overall complexity through the reuse of an interchangeable cover. This greatly reduced tooling costs and massively simplified production. This generation My Passport Ultra remains on sale and currently holds 4.5 ☆’s and over 11,000 reviews on Amazon.com
The updated Lumen design language continues to be leveraged by WD today, including CMF work completed during my tenure at WD.