While at RKS I worked on the interior and exterior design across a wide variety of beverage cooler sizes and trims for Haier. The designs have since been integrated into a number of production coolers for the Chinese domestic market.
The initial design exploration included a tear down and analysis of existing coolers, an exploration on novel assembly methods and the identification of several key opportunity areas for design including improved accessibility for stocking and maintaining product as well as brand expression (for both Haier and advertised products).
The concept ultimately selected, Core featured an encircling design gesture. This became a template for a signature branded element that was then proliferated across the interior and exterior design – from touchpoints on handles to venting and lighting details.
Numerous touchpoints and usability enhancements were addressed, including development of Good, Better and Best trim elememts.
The completed designs feature a number of modular elements that can be interchanged into various combinations including with and without lightboxes.
While at RKS I worked on the interior and exterior design across a wide variety of beverage cooler sizes and trims for Haier. The designs have since been integrated into a number of production coolers for the Chinese domestic market.